ryanaugustinel.im
CV

Ryan Paul Augustine Lim Han Yong (Mr.)

linkedin.com/in/ryanaugustinelim  • he/him/his • Based in Singapore

Professional Experience

Delivery Hero APAC | Jan. 2021 – Present

Senior UX Researcher | Jul. 2024 – Present | Singapore

• Delivery Hero is the world’s largest food delivery and quick commerce conglomerate by operating countries, serving over 70 countries and 2.2 billion users globally

• I joined as the 3rd UX researcher, leading UX research for our APAC, EU, and Turkish brands, and mentoring mid-level and junior researchers.

  • Key results: Produced insights that successfully included the first usability UX metric into company OKRs, reduced irrelevant user content (vouchers) by 31%, influenced the roadmaps of 3 new and existing growth, fintech, and monetization products.

  • Skills and tools: Interviews, Workshops, Qualtrics, Lysnna/UsabilityHub, Hypothesis testing, Surveys, Participant recruitment

• Launched the organization’s first longitudinal usability study and presented results to the Chief Product Officer and senior directorship, resulting in the inclusion of the first UX metric into OKRs – the Single Ease Question (SEQ) score.

• Derived design principles for a voucher wallet through 12 interview and co-creation sessions with APAC users which resulted in 7 product roadmap user stories and drove a 1.16% uplift of incentivized orders and a 31.4% decrease in irrelevant voucher exposure.

• Directed focus groups and ran a MaxDiff survey with users of premium subscription products in APAC and EU to identify new product feature opportunities, resulting in 12 new product roadmap recommendations for 2025 product roadmap.

UX Researcher | Jan. 2022 – Jul. 2024                             

• Prior to my promotion to Senior UX Researcher, I led mixed methods research with consumer growth and incubation products.

• Conducted remote interviews with Hong Kong and Taiwan credit card users to support 0->1 product development of a co-branded credit card (launched December 2023 in Taiwan as CTBC foodpanda聯名卡).

• Raised visibility and awareness of company LGBTQ+ Diversity, Equity, and Inclusion (DEI) initiatives to over 1,000 event attendees by organizing panels, workshops, and guest speaker events across 3 years of advocacy.

Associate UX Researcher | Jan. 2021 – Dec. 2021

• Prior to my promotion to UX Researcher, I led mixed methods research with internal and B2B products.

Idean Southeast Asia HK & TW, Part of Capgemini Invent Singapore | Jun. 2019 – Dec. 2019

Associate Experience Researcher | Singapore

Idean was Capgemini Invent’s creative and interactive design agency; 2nd researcher hired into a 9-person team of designers and researchers. (Presently known as frog design).

Liaised with clients in public service, defense technology, and consumer technology.

Clients included: Dell Technologies, Defence Science & Technology Agency (DSTA) of Singapore, Globe Telecom

Red Otter Pte Ltd, Part of Telenor Digital Asia | May 2018 – Dec. 2018

Junior UX Researcher | Singapore

Red Otter was an internal start-up within Telenor Group that launched an e-SIM service, OYA, in late 2019

Supported 0->1 development of an e-SIM service by proposing design principles through 30 in-depth interviews and a 2-week diary study.

Education

Nanyang Technological University | Jul. 2024
Master of Science in Information Systems | Singapore | CAP: 4.88 / 5.00

National University of Singapore | Aug. 2019
Bachelor of Social Sciences (Hons, Highest Distinction/First Class), Communications and New Media | Singapore | CAP: 4.84 / 5.00

Special Book Prize Recipient (Best Student Award) | Dean’s List | LGBTQ+ Student Advocacy Group Committee Leader

Languages: • English (Professional) • Mandarin (Basic)

Volunteering

UX Researcher, Habits for a Better World, Jul. 2024 – Present
Research for climate awareness documentary, collaborating with 300+ research volunteers across the world

Skills

Interviews, ethnographies, surveys, workshops, Qualtrics, R, SPSS, JASP, regression analysis, T-Tests, research operations, Javascript, Figma

Publications

Yue, A., & Lim, R. P. (2022). Digital sexual citizenship and LGBT young people's platform use. International Communication Gazette, 844), 331-348.

Interests

Weightlifting; The Legend of Zelda; Whiskey; Pop culture